DESIGN-TO-RETAIL CONSULTANCY
Vision doesn't fail.
Execution does.
Synkrea works as your part-time, fractional Design Director — whether that means building your first team from scratch, raising the ceiling on the one you already have, or bringing you the on-ground India expertise neither of you has yet.
FOUNDED BY
Rajvi Mohan
TRAINED AT
LCF & Parsons
REACH
India & International
ACADEMIC TRAINING & EARLY DESIGN EXPERIENCE
Parsons School of Design ✦ London College of Fashion ✦ Armani Exchange ✦ Vivienne Westwood
Showcased at India Fashion Week, Van Heusen Men's Fashion Week & Style 360: New York Fashion Week
THE GAP
Where scale and strategy quietly fall apart
Most businesses don't fail for lack of vision. They fail in the space between a good idea and a collection that can actually be made, shipped, and sold.
The sample never matches the sketch
What gets approved on paper and what comes back from the factory turn out to be two different products — and nobody can quite explain where the gap opened up.
Problems surface too late to fix cheaply
Vendor issues, costing errors, and factory delays usually get caught only once they're expensive to undo — because nothing was watching earlier in the chain.
Good ideas, no repeatable process
Whether it's the first collection or the tenth, nothing connects the idea to what actually gets made — so quality depends on who happens to be paying attention that week.
Strong product, weak first impression
A genuinely good collection still loses buyers and international partners when the presentation, line sheets, or pitch materials don't match the quality of the work itself.
PHILOSOPHY
Synkréa
(SIN-kray-uh)
A synthesis of harmony and creativity, where ideas and concepts come together to form collections that are both beautiful and commercially ready.
"Every brand already carries the raw material of its own identity. What most brands lack isn't vision — it's the process to translate that vision into a collection that performs on the floor."
Every idea, filtered through three questions.
Can it be sourced? Can it be produced well? Will it sell? That's what separates a mood board from a market-ready collection.
The work is collaborative, not corrective. Synkrea doesn't replace a brand's internal design team or impose an outside aesthetic — as a part-time, fractional Design Director, it strengthens the team already in place, bringing sharper process, better decision-making, and a clear line from concept to retail-ready product.
SERVICES
What Synkrea delivers
Not a task list — the moments where a brand actually needs an outside Design Director. Tap your situation below to see where to start.
03 — FOR INTERNATIONAL & EXPORT PARTNERS
Local Ground, Global Standard
For international brands entering India, or sourcing from it, Synkrea is the on-the-ground partner who already knows what takes most outsiders years to learn — which vendors are reliable, which regions specialize in what, how quality standards translate across manufacturing cultures, and where the real risk sits in a sourcing relationship before money changes hands. India's manufacturing landscape runs on regional specialization and relationship-based trust that doesn't show up on a spec sheet — Synkrea exists so an international brand doesn't have to learn that the expensive way.
Vendor Sourcing & Vetting
Factory Capability Assessment
Quality & Compliance Translation
Import / Export Navigation
On-Ground Relationship Management
01 — FOR FIRST-TIME FOUNDERS
Starting From Zero
For founders and HNIs who have an idea but no starting point — concept, aesthetic direction and a first collection built from the ground up. Not a mood board. A real starting point you can build a business on.
Concept Development
Aesthetic Direction
First Collection Planning
Brand Foundation
02 — For Growth-Stage Brands
Match
Building the System
For brands with no formal process yet, Synkrea sets up how design decisions get made, how ranges get planned, and how design talks to production. This is the infrastructure most brands never get help building — until something breaks.
Design Process Setup
Range Planning
Production Workflow
Decision Frameworks
04 — FOR FULL-CHAIN ACCOUNTABILITY
Match
Concept to Doorstep
From first sample to the customer's hands, Synkrea manages full execution so nothing gets lost in translation along the way. Built for founders who don't have — or don't yet need — a full in-house production team.
Sampling Oversight
Production Management
Quality Checks
Fulfillment Coordination
05 — FOR WHEN THINGS SLIP
Match
When It's Already Breaking
For brands where deadlines are slipping, quality is inconsistent, or vendors have gone quiet, Synkrea steps in to diagnose what's actually wrong and fix it. This is the call made when things are already off track, not when everything's still fine.
Vendor Diagnostics
Timeline Recovery
Root-Cause Review
Process Rebuild
06 — FOR BRAND PRESENCE
The Way It Looks
Synkrea shapes how a collection presents itself to the world — styling, art direction, and visual identity. This is what turns a finished product into a brand people actually want to be seen buying.
Styling Direction
Art Direction
Campaign Visuals
Brand Presentation
07 — FOR BUYERS, INVESTORS & NEW MARKETS
Ready for the Room
Synkrea builds the decks, line sheets and pitch materials brands use to raise money, land buyers, or walk into a market they haven't earned trust in yet. This is the difference between being taken seriously and being politely shown the door.
Line Sheets
Lookbooks
Investor-Ready Materials
Buyer Decks
Not sure which one is yours? That's exactly what the free discovery call is for.
WHO WE HELP
Built for four kinds of brands
FOUNDERS & HNI
Launching a new label
You have the taste and the capital, but no in-house design function yet — every decision from concept to first sample currently falls on you alone. Synkrea builds that missing function, without the overhead of a full-time hire.
INTERNATIONAL
Brands entering India
You understand your own market, but India's manufacturing landscape runs on regional knowledge and relationships that don't show up in a supplier directory. Synkrea is the on-ground partner who already has both.
GROWTH-STAGE
D2C & omnichannel brands
Your first few seasons worked on instinct, but instinct doesn't scale — inconsistent sampling and range decisions start costing real money as volume grows. Synkrea puts a repeatable system in place before growth outpaces the process.
EXPORT HOUSES
Manufacturers & exporters
Your production is strong, but presentation is what actually closes a buyer — and right now it may not be matching the quality of what you make. Synkrea polishes the collections, line sheets and pitch materials so buyers see what you're capable of.
HOW WE WORK
Three ways to work together
Every engagement starts with a free discovery call. From there, the shape of the work depends on what you actually need.
SHORT & FOCUSED
Tactical Pilot
A short, 1–2 day pilot to test-run how we work together — small in scope, time-bound, and low-risk. The easiest way to see the process before committing to more.
1–2 days · Fixed, limited scope
OFTEN THE FIRST STEP
SCOPED TO THE WORK
Project Partner
A defined engagement built around a single project, collection, or service — timeline and hours agreed before we start, based on what the work actually needs.
Days to weeks · Scope agreed upfront
ONGOING ACCESS
Retainer
Monthly access to senior design and business thinking, scoped to the specific services you need — hours agreed in advance, month to month.
Monthly · Hours agreed upfront
Not sure which one is yours? That's exactly what the free discovery call is for.
WHY SYNKREA
Five reasons clients choose Synkrea
Not a theoretical framework — a way of working built from experience on both sides of the table.
Not hiring theory
Every recommendation comes from someone who has actually built, sold, and fixed her own collections — not just consulted on someone else's.
Taste that answers to a P&L
Great design that can't be sourced, costed, or sold isn't a strategy — it's a liability. Every idea here is tested against whether it will actually work as a business.
No translation gap
You won't have to explain how it's done internationally, or how it actually works in India — that fluency already exists on both sides.
One person who sees the whole thing
No hand-offs between vendors who've never spoken to each other. One point of accountability from first concept to the buyer's desk.
Start as small as you need to
Test the fit with a short Tactical Pilot, scope a single Project Partnership, or bring Synkrea on as an ongoing Retainer — no full-time salary, no long contract, no seat to justify to the board.
Discovery Call — It's Free
Book your free discovery call
A basic review and understanding of your business — and how Synkrea fits into it. 15 minutes, no obligation, no pitch deck.
━ A quick read on where your brand or business stands today
━ A candid view on what's working and what isn't
━ A clear next step — with or without Synkrea
Synkrea helps brands become retail-ready — with stronger process, sharper design, and better commercial outcomes.
For Form
LED BY
Rajvi Mohan
Two decades at the intersection of design and commerce — trained at the London College of Fashion and Parsons School of Design, and formed inside the design rooms of Armani Exchange, Vivienne Westwood and Ghost Menswear.
That knowledge built a business, not just a portfolio — her own labels, Roar and Growl, The Indulgent Artisan and Reeif, built and run end to end, with collections shown at India Fashion Week, Van Heusen Men's Fashion Week and Style 360: New York Fashion Week.
That's what Synkrea brings to every engagement — the founder who's actually built the thing, now working as the fractional Design Director brands bring in to strengthen the team already in place.
EDUCATION
London College of Fashion · Parsons School of Design
DESIGN EXPERIENCE
Armani Exchange · Vivienne Westwood